PAY PER CLICK
Pay per click campaigns are generally perceived as a short-term advertising process to instantly boost website visits. We completely disagree.
What agencies typically miss out on is backing their PPC activities with an overarching advertising strategy that not only brings traffic to your funnel, but qualifies them and puts them in the buying seat the moment they interact with you. That’s where we come in!
What is PPC?
To put it simply, PPC advertising involves running ads on Google, Bing or Youtube where you ‘pay per click’ which leads to a desired landing page. If done correctly, PPC is a cost-effective solution to drive traffic to your website.
With extensive control on parameters such as demographics, location, schedule and budget, PPC can help you achieve your goals in bringing your preferred audience to your website or landing page.
Why choose us?
We’re not one of those agencies that will simply bid on keywords and run PPC campaigns giving you a short burst of visitors on your site who won’t even convert.
We’ll make sure that PPC is run as an effective and sustainable end-to-end campaign.
We make sure the following steps are followed:
● Corroborate that your website/landing page is optimum
● Ensure the web design, UI/UX, responsiveness and navigation is favorable
● Identify the correct platforms for pushing out advertising
● Identify the right format (video/image/text) for the advertisement
● Execute effective and exhaustive keyword research
● Research various factors affecting bidding and manually adapt bidding strategies